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by The American Specialty Toy Retailing Association   |   February 11   |   0 Comments

Prior to 2002, when our first product Make-Your-Own™ Cards first hit the market, we were both moms of 5 year old girls. We were always buying craft kits as birthday gifts, holiday gifts, and just plain “gift” gifts for our children and their friends. Enticed by great graphics, we’d nonetheless be disappointed by the products we bought: limited materials, few creative possibilities and, oftentimes, only one way to complete the art project – just like the picture on the box!

by Jeanette Lauture, Aunt Jean's Toys & Treats   |   February 8   |   0 Comments
Winter can be a time for playing in the snow, building snowmen but that also means hats, gloves, boots and scarves… But how can you keep the kids busy when it’s too chilly to go outside? Here are 5 must haves to keep the kids busy during the winter months.

by The American Specialty Toy Retailing Association   |   January 22   |   0 Comments

Helping families play together since 1982 – Creative Kidstuff is fostering creativity in children with toys that help them play and grow. We chatted with Roberta Bonoff to find out how she chooses quality games and toys from new inventors and what it means to be a neighborhood toy store.

by Mary Couzin   |   January 17   |   1 Comment

Meet Peggy Brown who owns her own consulting company based in Milwaukee.  We chatted with the inventor, artist, writer and designer about her creative inspiration and how she got involved in the toy and game industry.  Find out what her favorite game was as a child and what she’s inventing now. 



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Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.