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Nothing is more quintessential during the summer than ice cream! Here's a great way to double the fun and bring in the play: ice cream goes 'undercover' as watermelon.
Spending a little time each day playing a game or adding a prop to pretend play can reinforce skills for an easier transition back to school.
Having fun this summer and want to find a crafty way to celebrate all those great memories? How about creating a Summer Memories frame?
We caught up with Magic Box Toys to learn more about their store and get expert tips for beating the summer sludge.
You can master the art of catching the ever-moving-kid with these smart phone photo tips.
Welcome to Your Neighborhood Toy Store, a website for parents interested in learning more about the best children's toys on the market and where to find them. Discover the woohoo factor of shopping – and playing – right in your local neighborhood.
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A souped-up version of the best-selling remote-control machines kit from Thames and Kosmos! Build your own motorized vehicles and machines and control them with a wireless remote control unit.
Calendar of events
Free Science Playday
Sarasota, FL
Free Wire Art Playday
Sarasota, FL
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Blüm™ ('bloom') was founded as a high-quality gum eraser manufacturer in 1936. To this day, they remain a family-focused company even though their line has expanded to include an array of creativity supplies!

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The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.