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Hug a Book Week is here! There’s no better excuse to curl up to your favorite book
School has started. You swung by your favorite neighborhood toy store to grab new backpacks for all the kids. They've got new notebooks and crayons. You and the kids have somewhat mastered the new school routine tango. 
Ask any kid... what's one of their favorite things to do at school? RECESS! According to play experts, 20 minutes of recess per day is just as important as reading and writing because it promotes positive classroom outcomes.
Think back to school is just for kids? Think again! Your Neighborhood Toy Store is geared up for everything you may need to start the year right.
Welcome to Your Neighborhood Toy Store, a website for parents interested in learning more about the best children's toys on the market and where to find them. Discover the woohoo factor of shopping – and playing – right in your local neighborhood.
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Wooden balls, peek-a-boo holes and fast tracks. What more could any toddler want? Check out Hape's Roller Derby, winner of ASTRA's Best Toys for Kids in the Early Play category!

Calendar of events
Free Science Playday
Sarasota, FL
Free Wire Art Playday
Sarasota, FL
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Blüm™ ('bloom') was founded as a high-quality gum eraser manufacturer in 1936. To this day, they remain a family-focused company even though their line has expanded to include an array of creativity supplies!

Online Media Kit

The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.