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Gift-shoppers searching for quality and value this holiday season will not have to look far--they can find the best toys for kids right around the corner at their neighborhood toy store. The American Specialty Toy Retailing Association (ASTRA) is excited to share our 2014 Best Toys for Kids Award Winners!

Drawing upon their expertise, experience, and commitment to fulfilling play, ASTRA retail members hand-picked the most engaging, unique, open-ended, fun, and safe toys for your children. The 2014 Best Toys for Kids list features toys that deliver exceptional value and expand a child's imagination, toys that invite discovery and exploration, toys that get kids moving, toys that build creativity, toys that fascinate babies, and even toys that delight hard-to-shop-for pre-teens.

With their understanding of how kids play, specialty toy retailers can guide shoppers in their quest for the perfect gift. Visit your local toy store to purchase the Best Toys for Kids Award Winners and get expert advice on the best gifts for the children in your life.

Active Play
Choose Your Own Category
Classic Play
0-7 years
Classic Play
8+ years
Constructive Play
Creative Arts Play
Early Play
Game Play
3-7 years
Game Play
8+ years
Learning Play
Pretend
Fantasy Play
Pretend
Role Play
Scientific Play

Online Media Kit

The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.